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Scenario-based Strategic PlanningDeveloping Strategies in an Uncertain World
Herausgegeben:Schwenker, Burkhard; Wulf, TorstenKartoniert, 2013, Springer, Berlin (2015)
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In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and t ...

DETAILS

Scenario-based Strategic Planning

Developing Strategies in an Uncertain World

Kartoniert, ix, 219 S.

IX, 219 p.

Sprache: Englisch

240 mm

ISBN-13: 978-3-658-04214-1

Titelnr.: 54596790

Gewicht: 400 g

Springer, Berlin (2015)

Springer-Verlag GmbH

Tiergartenstr. 17

69121 Heidelberg

buchhandel-buch@springer.com

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