
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and t ...
DETAILS
Scenario-based Strategic Planning
Developing Strategies in an Uncertain World
Kartoniert, ix, 219 S.
IX, 219 p.
Sprache: Englisch
240 mm
ISBN-13: 978-3-658-04214-1
Titelnr.: 54596790
Gewicht: 400 g
Springer, Berlin (2015)
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